A CHRISTMAS TALE
Papercraft set design and art direction for Pepeganga’s Christmas advertising campaign.
About the project
Team: Bling Blank Studio (Will Faier & Andrea Peralta)
Agency: Toquica
Production: Austria
My role: Art direction for set design, papercraft template design, prop assembly, set building.
We were contacted by Toquica advertising agency to team up for the art direction of this magical advertising campaign. The challenge was to portray a paper world that showcased both a christmas jolly mood and was coherent to Pepeganga’s brand. I worked in sketching the sets as well as producing them in papercraft.
Sketches
Sets
Making of
