Salvando primates
Exhibition design and communication strategy for immersive experience funded by National Geographic Society.
About the project
Team: Federico Pardo (director), Yemail Architecture Studio, Rocio Alarcón (producer), Andrea Peralta (designer)
My role: Exhibition design and museography, communication strategist and social media designer.
Salvando Primates is an immersive multimedia project that seeks to catalyze tangible conservation actions by connecting audiences with Colombian biodiversity, leading them to have an emotional encounter with the country’s most endangered primates.
In this project, led by Federico Pardo (biologist, documentary filmmaker, and NatGeo explorer), I had the opportunity to work on the design of the project’s museography. Based on research and interviews, we designed the interpretive plan we wanted visitors to experience. With that conceptual roadmap, we developed the text according to the messages we wanted to convey to our audience and finally created the graphic design that met our communication objectives.
The experience was divided into three main spaces: the biological station, the jungle portal, and the multimedia jungle.
Biological station design
The purpose of the biological station was to provide context to visitors prior to the multimedia experience. The exhibition started sharing messages about Colombian mega diversity, facts about primates, their ecological role and threats. We then shared with visitors the stories of conservation heroes, who were allies of the exhibition and would receive funding for their conservation projects out of the tickets of the experiencie. Each visitor symbolically planted a tree in a deforestated area. Before continuing to the immersive experience, visitors encountered a sightseeing wall, in which 11 colombian primate species where featured in beautiful pictures in 1:1 scale.
Jungle Portal
The objective of this space was to serve as a transition between the city and the jungle. Visitors enter to find themselves surrounded with sounds, textures, and scents that evoke the Colombian forests. This tunnel took attendees from the biological station to the multimedia jungle and allowed them to begin connecting with the jungle prior to the immersive experience.
Multimedia Jungle
In this space a magical journey where art and science collide begins. During the screening, attendees encounter 11 of the 38 species of primates that inhabit Colombia and connect with the soul of the forests. The filming and composition of this audiovisual piece was done by a team of biologists, photographers, and documentary filmmakers led by Federico Pardo. The sound design was done by Molo Díaz.
Communication strategy and Social Media
For this project I also worked on planning the communication strategy ecosystem, leading a team of copy writer, community manager and designer. Free press execution for the exhibition was led by Casas comunicaciones. Below you will find some slides form the communications plan, examples of instagram feed and some posts I designed.
